Multicard DM Chaser

Clients:
Capital One Card Marketing

Project Type:
Web Design, Web Development, Digital Marketing

Creative Brief:
The goal of this campaign was to send customers a follow up chaser via email after they had already received direct mail offers for one of 4 branded cards. Specifically being targeted here were heavy spenders who did not yet have a Capital One credit card.  Based on research, we were reaching out to customers who display optimism & confidence, are doing well for themselves but don’t always have free time (using credit cards as tools for convenience), and take time to make the best decisions for themselves.

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