Eno Mass Ad Chaser
Capital One | Eno, McLean, VA
Eno, your Capital One assistant.
Web Design, Development, Digital Marketing
Email marketing follow-up which ties in to a cross-country TV spot highlighting Capital One’s Eno AI service. The client requested images pulled directly from the ad while informing the customer about Eno’s features with a CTA to sign up.
Experience and Results:
My team called out concerns with making the ad too heavily based on the TV-spot in case customers hadn’t seen it. This added an A/B test to the project in order to test a general design against two designs based on the commercial. We sent the three different versions out on a 33-33-33% split for the first drop and discovered the general/product-based creative performed significantly better than the two ad-based messages. The winning creative was used for all subsquent drops. Overall, over 12.5 million customers were reached before the campaign’s end.
The Original TV Spots
For additional context, find below the TV spots that this campaign was created to support. Please note that the Eno team only engaged with us to design a chaser after the TV spot’s completion.