Clients:
C-Suite Network, New York, NY
The World’s Most Trusted Network of C-Suite Leaders
Capital One SPARK Business, Richmond, VA
Small business banking that works for you.
Project Type:
Web Design, Development, Digital Marketing
Creative Brief:
Introducing the new card from Spark Business exclusive to C-Suite Network. Must create a marketing message for C-suite to send to their customers that merges the copy and design standards of both partners.
Experience and Results:
As the lead designer on this project, I was tasked with finding a way to design a creative that merged both brands in a manner each was comfortable with. Worked in tandem with Copywriters, Capital One Brand Managers, and C-Suite Contacts to align on a creative direction and then code the message for production. The design choices made during this campaign informed the decisions made in the full build-book for this partnership going forward.
