I was part of a small marketing team at PIEtech in charge of all branding and visual components of the brand, including marketing collateral, app look-and-feel, etc. Some of the projects I worked on included:

UX Prototyping: worked with lead designer to prototype user experience for new web app

Company Rebranding: worked with design team to create new collateral for a company rebrand. Included brochures, responsive emails, internal landing pages, etc.

Sales Marketing: created handouts, infographics, collateral, and DM mailers to be used by Sales team for client acquisition and general marketing

CRM Conversion: designed and coded HTML forms, landing pages, and email campaigns to fit new branding and function in new company CRM. All forms, pages, and emails were coded to bring company in line with responsive standards.

As the on-site contact for Card Production teams, I managed the design portion of campaigns working in tandem with project managers, copywriters, and brand managers. Duties included designing and coding responsive email creatives, working directly with vendors, and consulting on current best practices.

I was part of a small consulting team in charge of migrating the content of the main Capital One website to a new CMS platform. As a web content manager, my role primarily consisted of designing banner and callout-images for content pages, as well as updating and fixing the HTML in those pages. I also created new content when necessary.

As a designer working in the department of Brand Strategy & Governance, I designed and maintained manuals for Brand Standards at Capital One (notably for roll-out of Capital One House Style refresh), coded newsletters, websites, and wikis for internal use, and designed icons, banners, logos, and templates for internal use

Working with Evergreen, I illustrated garden flag designs and prepared them for production with the overseas vendor, created mockups for garden stone designs, and designed dinnerware sets created in collaboration with partnered licensed artists.

I designed posters for various events at the library’s 20 branches across New Jersey, while working with production staff to prepare files for printing.

As marketing designer, I created certificates, banners, brochures, postcards, etc. for the 14 branches of the Richmond Area YMCA. I also prepared and worked with a local printer to execute proofing and final printing.

Completed Google’s class on Generative AI Fundamentals which included introductory topics on AI, notably including Large Language Models (LLM) and Responsible AI.

Completed a masterclass taught by Ioana Teleanu, Senior Product Designer, UiPath; Founder, UX Goodies on the topics of current applications of AI in UX Design, challenges of incorporating AI into UX Design, how AI will help UI designers, and the importance of developing a future-open mindset

Completed an accredited course by the Interaction Design Foundation, covering the topics of Interaction Design, Cognitive Frameworks, Gestalt Laws, Interface Design, Visual Perception, Human Cognition as it relates to Interaction, User Error, Psychology of Tangible Design, Design Methods and Approaches, as well as User-Centered Design.

RELEVANT COURSEWORK

Computer Graphics I and II: created newsletters, stationary, business cards, posters, and advertisements in Quark Xpress, Adobe Photoshop, and Adobe Illustrator

Web Design I and II: created HTML based personal and business websites using Macromedia Dreamweaver, Macromedia Flash, and Adobe Photoshop

Graphic Design I, II, III: created ads, brochures, posters, billboards, package designs, shopping bags, and magazines with Adobe Photoshop, Adobe Illustrator, and Quark Xpress

Editorial Design and Illustration: created editorial illustrations, a children’s ABC book, the cover for a book on art, a poster for middle school children, and story illustrations through traditional media with the aid of Adobe Photoshop and Quark Xpress

Digital Photography: learned techniques for shooting digital photography as well as retouching photographs in Adobe Photoshop